Are Publishers Faking It?

According to a rather interesting article Matt Shoard on the blog meandmybigmouth, even big publishers are trolling Amazon and Goodreads to post natural sounding reviews in an effort to jack up sales of books. According to a former industry inside (who was named in that post), it isn’t uncommon for marketing people to have anonymous logins on Amazon which they use to post glowing reviews of the book they’re promoting.

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