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Publicize your book

Now that you have a publisher, they will do the marketing, and you can sit back and relax, right? Wrong! With budgets for promotion shrinking,you have to be able to do your bit to promote your own book. Your goal has to be mainstream book placement of your books:

  • The Critic’s Bookshelf For $179, the Critic’s Bookshelf affords you the opportunity to showcase your book in a monthly e-catalog that will be sent via email to book reviewers at print and Internet magazines, daily and community newspapers, television and radio stations, online blogs, etc. – just over 1,000 book reviewers in total! Even if two reviewers get back to you, it is money well spent, IMO.
  • Review Direct, a marketing campaign that delivers your title information to two of the industry’s most sought after sales channels – libraries and Indie bookstores.
  • Target online book clubs like  Book Reporter which will, for a fee, target book clubs around the US by providing newsletters, reviews, and reader guides to put your book out there.
  • List a free book on Goodreads. Potential readers signing up for the book is free publicity. A percentage of the readers will check out your website too.
  • Get on book related social media sites like Shelfari.
  • Search for industry-targeted newsletters on yahoo and google that are distributed to indie booksellers around the country.

Other things you can do:

  • Bookmarks with the cover of your book and a blurb are great marketing tools. Leave next to check out in bookstores.
  • The Frugal Book Promotor. I haven’t got my hands on this book as yet, but the buzz is good. If you have anything to share on this, please leave a comment.
  • Get on Facebook, LinkedIn, Twitter, and profile of Google.
  • Check out this link for tips on how to tap the Facebook customer base.
  • Get a blog. Update a few times each week.
  • Become the ‘go to’ person in your field – direct traffic to your blog. Start by submitting clips of your book to various publications, even small ones. Don’t forget to plug in your book and/or blog.
  • Comment on other websites so they can link back to your blog.
  • Register on Open Directory, an internet directory for websites.
  • Add your blog to Networked Blogs, a web directory for blogs.
  • Send out copies to local newspapers for review.

Ask online reviewers if they’d be willing to review your book. A few that I know of:

The internet can be a great resource, but it pays to err on the side of caution. I recently came across AuthorSphere. This could well be a legit site, but I have no personal knowledge of it. If anyone knows of this, please let me know.

I expect to keep adding to this post. Come back and check.

Categories: Book Promotion
  1. Ravi Kumar
    December 1, 2010 at 10:59 am

    Hi Rasna,

    Today I feel proud that one of my classmates is having a nice attitutte to society and trying to enlighten teh people. Good going Rasan..wish u gud luck and waiting to see ur novels published soon..

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