Home > Guest Blogs > GUEST BLOG: Nancy J. Cohen

GUEST BLOG: Nancy J. Cohen

Every so often I plan on inviting other writers to guest blog for me. Here’s the first in the series.

AUTHOR TOURS by Nancy J. Cohen

Do you enjoy meeting people, chatting with readers, and getting out into the community to build your fan base? It helps your writing career to tour locally, signing and discussing your books as you establish your identity as a local author. Libraries, community groups, book clubs, fairs and festivals, and even local businesses may offer venues other than chain bookstores, who are increasingly reluctant to host events anymore except for bestselling authors. Indie bookstores are a treasured resource so be sure to get friendly with your independent bookseller if you have one.

So how can you get your name out there?

  • Network, network, network.  Join as many writing groups as you can and sign up for their speakers bureau.
  • Make sure your contact info is available on your website and your blog.
  • Join sites where you can announce your schedule, like Book Tour and Author’s Den.
  • Prepare a bookmark or flyer about you and your work so you have it handy when you meet people.
  • Build your mailing lists and send periodic news updates to your fans and local contacts.
  • Have a professional high-resolution head shot ready to email upon request.

What do you do when you have an engagement?

  • Confirm the details: date, time, place, and what you are expected to do.
  • Send photos or other materials if requested.
  • Revise your talk if you have one prepared and create handouts.
  • Make travel arrangements if necessary and hair appointment.
  • Add your appearances to your website and blog, as well as all other sites where events may be listed.
  • Send email with appearance info to local newspaper contacts for events or books pages.

Now I invite you to click on the Appearance tab on my website to see where I’m headed. Making all these arrangements and publicizing them is very time consuming but I’m excited about meeting new people. May I add that I didn’t solicit any of these opportunities. They came to me as a result of the networking mentioned above. But also keep in mind that I’ve been doing this for a long time, and when I started, I had to make the rounds of bookstores and libraries just like other newbies. It’s easier when you join your professional organizations and can share resources. If you’re shy, start out on a panel with other writers or do a workshop with a partner until you gain confidence. Then hit the road and have fun!


Nancy J. Cohen is a multi-published author who writes romance and mysteries. Her popular Bad Hair Day mystery series features hairdresser Marla Shore, who solves crimes with wit and style under the sultry Florida sun. Active in the writing community and a featured speaker at libraries and conferences, Nancy is listed in Contemporary Authors, Poets & Writers, and Who’s Who in U.S. Writers, Editors & Poets.

Website: http://nancyjcohen.com

Blog: http://nancyjcohen.wordpress.com

Facebook: http://bit.ly/c3YchC

Twitter: http://www.twitter.com/nancyjcohen

Categories: Guest Blogs
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