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GUEST BLOG: Phyllis Zimbler Miller

How to Write Blog Posts When You Are Blogging to Market a Novel

By Phyllis Zimbler Miller

Publishing a non-fiction book will usually make it easy for you to
write a blog dedicated to your book. The non-fiction subject of
your book and related topics can provide ample blogging material.

For example, if you wrote a book on cooking low-fat diets, you
could post one low-fat recipe a day along with insider tips to
ensure the recipe turns out well. Or if you wrote a book on new
social media platforms, you could write each post about one new
social media platform and probably never run out of new posts.

The problem of writing ongoing book blog posts really presents
itself to fiction writers. If you’ve written a romance novel or a
mystery novel, what are you going to write about in your blog posts?

With a little imagination (and you are a fiction writer, aren’t
you?) you can come up with interesting posts for your book’s blog.
Let’s look at some examples:

You write a novel that takes place in 1970 during the Vietnam War
(yes, such as my novel MRS. LIEUTENANT). Because the Vietnam War
plays an important role in the novel, you could write posts about
historical events that took place during that era or historical
events that led to that era. And you could write about the military
today fighting in Iraq or Afghanistan and about military families
back home. There’s no need to mention your book in every post; the
overall context of the blog is about your book.

Now let’s stretch our imagination farther. You write a mystery
novel about a series of medical-related murders. You could write
posts about deaths that were not murders but were actual medical
mysteries. You could also write posts about new hospital procedures
that are being implemented to reduce medical-related deaths. And
you could write posts telling the family of hospital patients what
to look for in suspected medical malpractice.

What if you’ve written a children’s picture book about family
members learning to get along? Children are not going to read your
blog and their parents aren’t going to read your blog aloud to
their children. You could write posts about parent-child issues; if
you’re not an expert, you can quote other experts. You could review
other children’s picture books on similar topics. You could write
posts about children’s literacy issues.

The truth is that you can cast your imagination net far and wide
for subjects on which to blog. Just remember that every few posts
you should mention your book in connection with that post. For
example, if you were writing a post about children’s literacy
issues, you could mention that a specific second-grader in your
book could read long words but not short words and that her teacher
suspected dyslexia.

Or you could quote an entire (short) scene from your novel to
illustrate a point you’re making. And, yes, it’s okay that people
reading your blog may not know who the characters and situation
are. If you choose an appropriate scene, most readers will be able
to understand the context of the excerpt.

Fiction authors should be as active as non-fiction authors in the
use of blogs to market books. Give your blog readers interesting
and well-written posts, and they will read your blog and hopefully
buy your book. How to Write Blog Posts When You Are Blogging to
Market a Novel


and other book marketing information, visit
http://www.queensofbookmarketing.com Follow Phyllis Zimbler Miller
on Twitter at @ZimblerMiller and connect with her on Facebook and
LinkedIn as Phyllis Zimbler Miller.

  1. Jeff Emmerson - Author
    January 17, 2011 at 11:56 am


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