Home > Getting Published, Resources for Writers, Social Media, Social Networking > Importance of Marketing Your Books

Importance of Marketing Your Books

In the good old days (does anyone even remember them?) it was enough to let your words speak for you. Not anymore, unfortunately. Because a gazillion books get published annually (esp. with the advent of ebooks and self-publishing) it is vital that one peddle one’s self, distasteful as it sounds. As an author (esp. if you write fiction), your brand is your name. If you write non-fiction, it is a tad bit easier because you can create a platform. With fiction how do you even do it?

The trigger for my completed novel Tell A Thousand Lies [coming soon]  was India’s obsession with fairness and fairness creams (hence my twitter tagline:    My novel in brief – Fairness Creams: Finding Solutions to Life’s Vexing Problems, One Application at a time.)

Having cute taglines doesn’t suffice however. You still have to be all over the internet, though I find that it’s emptying my brain of its creativity.

Check out Kelly Kathleen Ferguson’s blog post on internet promotion and what she’s been up to.

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  1. November 8, 2011 at 8:18 pm

    It’s so true that we have to sell ourselves. But I have found that, no matter what you are trying to sell – skin care, nutrition, services, books – we have to be credible in the eyes of those making a decision to purchase our product i.e. we have to promote ourselves. People need to be able to trust us, what we say, what we offer. I buy certain brand-name foods because they have a reputation of being of excellent quality. As we build our reputation on and off line, we gain credibility and sales follow. But it takes a lot of time and effort – yes, and a lot of thought to create strategies. Even then we have no guarantee of large numbers of sales.

    Thanks for sharing Kelly’s post. It was most informative and also entertaining.

  2. rasanaatreya
    November 8, 2011 at 8:20 pm

    Oh absolutely. I don’t mean in your face selling. I detest that. It is more about networking.

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