Archive for the ‘Book Promotion’ Category

Guest Post: How I Became a #Bestseller in horror on #Amazon India

December 8, 2015 9 comments

When I published my debut book via Amazon, something incredible happened. Within a week of its release, it shot to the #1 slot of Amazon India’s New Horror Releases. When Rasana Atreya ma’am approached me to write about what I did to achieve such a stupendous feat, my first reaction was to say that I did nothing. But then I paused and thought about it. I figured I must have done something right because even today, it continues to show up within the top ten new releases of the list. And so I agreed.

And then I sat back and thought about it. What did I do? The simple one-word answer would be ‘marketing’. But that does not even begin to cover everything I did. It required hours upon hours of working on a plan and approaching people and shouting about my book from the rooftops- figuratively. The thing is, I am a very shy person, almost reclusive, so for me to step out of my comfort zone and sell my product was not easy. But I had to grit my teeth and do it.

One marketing gimmick that worked favorably for me was a series of posters that I designed for my important characters. While the book has an ensemble cast, I chose six of the most important characters and made individual posters, and gave a brief four-line blurb to each of them. These posters managed to garner quite a bit of curiosity.

Another important aspect that I worked hard on was the blurb of the book. I read somewhere that writing the blurb is tougher than writing the story itself and I could not agree more. A blurb is essentially a 100-150 word summary of your book that is not only interesting, but is also crisp and has to hook the audience. Simple enough right? I was about ready to tear my hair trying to get the perfect one, but trust me when I say this, it is worth all the effort and more.

The other thing that worked to my benefit was the cover. Although I provided the basic idea, I had the cover professionally designed. It did cost me quite a bit but it definitely managed to build the intrigue. But the most important thing to remember, is that the content is king. Marketing, blurb and cover may make the audience pick up the book but it is the content that will move them to write the review.

Finally, before closing, I’ll share one little secret, if you can guarantee the sale of a minimum of five books on the day of the release, it will give you a boost that you can then bank on to carry it forward. From there on, it requires steady and continuous effort to maintain our sales. As of now, I am approaching bloggers and trying to reach to a wider reader base through them.

So go on, choose your audience and pitch your book to the best of your ability and then, let the chips fall where they may.


ISeeYouEbookLiam’s life has become a waking nightmare. He’s plagued by constant headaches and is hounded by inexplicable events bordering on the insane. He is convinced that his vindictive ex, Lily, despite her vehement denials, is the one sending him disturbing packages. The only bright spot in a life gone berserk is Aliana, the woman Liam has loved ever since he saw her in a parking lot. But a shocking revelation about her leaves him questioning everything he knows.  As Liam plunges deeper into the twin abysses of unbridled love and unexplained insanity, he has to do all it takes to stop his life from spiraling out of control.


About The Author


Aindrila first penned a short story, of a princess defending a fortress, as an 11 year old. Glad that it was out of her system, she threw that piece of paper away.

 But over the years, her imagination kept tormenting her with story ideas, until she decided that it was time to finally let them out.

She now writes full time, mostly horror-fantasies, filled with complex and anguished souls, fighting monsters within and without.

She is fascinated by Indian and Greek mythology, animes, high fantasy novels, and paleontology, all of which have found their way into her stories as subtle tweaks to the backdrop. 

‘I See You’ is her first published story.

Links to Buy: / / 




Successful Ways to Utilize Mobile Marketing for eBook Promotion: Guest Post

October 2, 2015 1 comment

Successful Ways to Utilize Mobile Marketing for eBook Promotion

One of the greatest aspects of eBooks in the digital age is that anyone can get published. Without the barrier to entry, anything seems possible, but the fact remains that competition is stronger than ever since anyone is free to publish their work.

As such, standing out from the crowded eBook marketplace is critical, and mobile marketing provides an ideal path for doing just that. Ensure your eBook stands out with these mobile marketing tips.

Post about Your eBook on Social Media

Mobile users continue to use popular social media websites like Facebook and Twitter on a daily basis, which is why promoting your eBook through these platforms is crucial for mobile marketing success.

Create a Mobile-Friendly Website

There will soon be more than two billion smartphones in use worldwide, which is why you need to build a website that is responsive and easy to navigate for mobile users. If you lack the technical expertise to build it yourself, find an experienced professional that is capable of building an excellent mobile website. After the website is built, implement a mobile marketing solution that will drive traffic to your mobile-friendly website and boost eBook sales.

Make a Video and Share It

Popular video websites such as YouTube play a major role in the way potential customers watch videos online. Create a YouTube video talking about your eBook, and link the video to social media to raise more awareness for the eBook.

Don’t Forget to Embrace the Forgotten Social Media Networks

It can be tempting to spend all of your time promoting your eBook on Facebook and Twitter since they are the most popular social media networks, but don’t forget about great resources like LinkedIn. This is especially true if your eBook is about a certain profession or is a non-fiction book about a given industry.

Promoting the eBook directly to professionals in an industry your eBook discusses can lead to great results since professionals will likely spread the word about your eBook to their colleagues if the eBook is well-written and informative.

Use SMS to Mass Market a Free eBook That Will Grow Your Business

If you run a business and you have written an eBook, consider selling it for free and using SMS bulk marketing to provide a free link to download the eBook. Not only will this raise awareness about your business, but you will also provide potential customers something of value, which can ultimately turn them into loyal customers over the long haul.

Give a Chapter Away Via Email

Alternatively, if you maintain a blog and have readers that subscribe to a newsletter, send a bulk email to newsletter subscribers offering them a free chapter of your latest eBook. This will drive interest in the eBook since it is completely free, with the hope being that the eBook is interesting enough to compel a purchase.

These are just a few of the many ways you can successfully utilize mobile marketing to grow eBook sales, and following these tips will surely help you stand out in the crowded eBook industry.

About The Author
Sophorn Chhay
Sophorn is an Inbound Marketer specializing in attracting targeted visitors and generated sales qualified leads. Captivate your subscribers wherever they may go with SMS†marketing and MMS (picture messaging). Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.

Categories: Book Promotion

#IndieRecon 2015 and #TheIndiaReadathon

April 14, 2015 Leave a comment

There are a couple events this week that I’m part of. 

The India Readathon which aims to introduce the reader to self-published books set in India. You may register as a reader if you wish to read, free of cost, the latest in Indian self-publishing (not to be confused with vanity publishing). Authors are also invited to register their books. All we require is that your book have some Indian connection. The nationally of the author is not relevant.

BRB Banner Final Option 2

The second event is The Indie Recon 2015.

Stealing this from The Book Designer (since I’m also part of this event. — Rasana)

Is this the online event of the year for indie authors? It just might be.

What is IndieRecon?

“Three packed days of advice and education about self-publishing and reaching readers. PLUS this year: a live-streamed Indie Author Fringe Festival, from the London Book Fair.”—

Who else is involved?
IndieRecon is being run this year in conjunction with the Alliance of Independent Authors (ALLi), one of the best of the author-centric groups for indie authors.

Who will be there?
Organizer Orna Ross has put together an unbelievable group of almost 50 successful indie authors and publishing industry insiders. See the whole lineup here: IndieRecon 2015 Speakers

What can I expect?

Nitty gritty details on self-publishing basics like pricing, distribution, and formatting from top industry professionals.
Learn to build your marketing and publicity skills.
Chat with NY Times bestselling authors Barbara Freethy and Belle Andre.
Fun contests and HUGE giveaways. (Hint – Begins with a KO and ends with a BO)
You can attend in your PJs. Need we say more?!
Discover some great new indie authors to read.
Learn about all the fab communities and tools out there for indie authors.
What does it cost?
It’s all free. Did I mention it’s free?

When is it?
April 15th-17th
The online conference is scheduled for April 15-16th 2014 with online seminars, workshops, discussions and master classes culminating in a reader-centered Indie Author Fringe Fest live from The London Book Fair’s Book and Screen Week, on Friday 17th April.

How do I find out more?
Complete Schedule: IndieRecon 2015 Event Schedule

Register here: IndieRecon 2015 Registration

Also, don’t forget to register at The India Readathon for the India-centric ebook readathon

Online Chat with Bestselling Authors on #Goodreads

November 12, 2014 Leave a comment

On Saturday, November 15th join ALLi award-winning authors and powerhouses of Indie publishing – J.F. (Joanna) Penn, Bette Lee Crosby, Orna Ross, Patricia Sands, Christine Nolfi, Jessica Bell, Linda Gillard, Rasana Atreya and Joni Rodgers for a discussion of the heroines we love, unlikely heroines, and stereotypes of women in fiction. We’re giving away paperbacks in a variety of genres: suspense novels sure to keep you on the edge of your seat, contemporary literature to warm your heart and literary gems from authors across the globe.

Don’t forget to join the party and feel free to invite your book loving friends!

Theme of Chat: Strong Heroines, Unlikely Heroines, and Stereotypes of Women in Fiction

Trivia relating to one of my novels: I was going to call my novel Half A Girlfriend. Then Chetan Bhagat (India’s biggest selling author) announced he was going to call his novel Half Girlfriend (without the A). It didn’t help at all that both our protagonists were called Madhav. I wanted to go ahead with my original name anyway till wiser counsel prevailed, and my novel ended up as 28 Years A Bachelor. My other works are Tell A Thousand Lies (novel) and The Temple Is Not My Father (novella). These books are currently available on Amazon, Smashwords and Kobo.

If you’d like to join the Goodreads chat but are unsure of what to ask me, here are a few quotes to get you started.

#Book #Marketing: Guest Post by Holly Michael

September 29, 2014 4 comments

For me, marketing began before I finished my first book. Confident, I’d finish my book, I declared myself an author and started my blog, to connect with other bloggers and hopefully potential readers. I also wanted to connect writers to readers as well as share about my life, my family, and my faith. Blogging about my visits to India also drew in readers who cared about India, which was good because half of my novel, Crooked Lines, takes place in India.

I also made it a point to visit other blogs and make friends. You can’t be like a person shouting through a megaphone from your doorstep. You have to get out and engage with others, visit other sites, and leave comments. Make real friends who care about you and your writing. You do that by caring about them. Same concept goes for Facebook and other social media. You have to kiss a few babies, or at least comment on that cute grandchild or precious newborn. Who can resist a cute baby, anyway? If someone shares troubles, I empathize with them and offer my prayers. Five hundred friends on Facebook that you don’t know aren’t as important as 50 friends you really know.

But, you can’t let social media suck up all of your time or you’ll never have time to write. I use my iPhone quite a bit when I’m stuck in the car (riding, not driving) or waiting at appointments. I scan blogs I follow, run through Facebook and twitter posts or check out who’s posting what on Pinterest. I connect when I can, but don’t usually spend time viewing every video about amazing dogs and cats.

Once my book was published—just this past July—I entered into an entirely new realm. How do you sell books without being like the annoying uncle selling AMWAY products? It’s a tough line to draw. Do you shout out about your book all day long on social media? I don’t think that’s effective. I personally asked friends to read and review my book and share their review on social media. I also offer to do blog interviews. (But this is give and take. You should also feature others on your blog and review their books, too.) Those who love you, especially if you’ve helped them out in the past, are usually happy to return the favor.

Marketing is tough, no doubt. I read a lot of articles and books seeking new marketing ideas, but the suggestions that make the most sense are: 1. Write a good book. 2. Write a second good book.

Other ideas: Offer books free for a review; besides friends, Goodreads is a great starting place to find reviewers. Do a Goodreads giveaway. Search out Facebook groups where you can promote your book, go to book festivals, check with your local library and local book clubs. Tweet a bit, post a great review on Facebook, but ultimately keep in mind your job is to identify your readers and figure out how you can reach them.

Bio: Holly Michael, published in various magazines, newspapers, and in Guideposts books has released her debut novel, Crooked Lines. She and her husband, Anglican Bishop Leo Michael, regularly travel from their home in Kansas City to India. She has a grown daughter, Betsy and two sons who play football. One in the NFL and one in college football.  Visit Holly at and check out her blog at

Book: Crooked Lines

Resource List of book #coverdesigner #editor #proofreaders

Dan Poynter has compiled an amazing list of resources. Worth a look. I have my own list in the self-publishing basics section.

#bookbloggers and #bookreviewers are Worth Their Weight in Gold

June 11, 2013 7 comments

I often get asked how I managed to get (and stay) in the #1 position in Eastern Drama on Amazon. I owe the success of Tell A Thousand Lies to reviews by tireless (and under-appreciated!) book bloggers and reviewers. In this context I thought I should mention that Anuradha Goyal is probably India’s most prolific book blogger (and no, she hasn’t reviewed my book).

Ebook HowTo & Author Spotlight

October 11, 2012 2 comments

Ohio State University has a good tutorial online on how to do a basic ebook. Click here for the link.

Also, Author Spotlight was kind enough to shine the spotlight on me yesterday. They are open to sign-ups from other other authors. Here’s the link to mine: Author Spotlight’s Interview of Rasana Atreya

September 29, 2012 Leave a comment

Author Interview – Rasaba Atreya, a successful author born out of annoyance with advertisements … (via ePublish a Book)

Author Interview – Rasaba Atreya, a successful author born out of annoyance with advertisements … Rasana Atreya, author of Tell A Thousand Lies, left a comfortable job in IT because she thought roughing it out as a penniless writer was romantic. She’s a blogger, and the mother of two grade-schoolers…

Read more…

I’m The Next Big Thing! (No, Really :)

August 29, 2012 1 comment

Laxmi Hariharan tagged me for the weekly meme of The Next Big Thing! The tagged author gets to answer ten questions. So here goes:

Ten Interview Questions for The Next Big Thing:

1. What is the working title of your book?

Half a House

2. Where did the idea come from for the book?

I saw an episode of a wacky grandfather in my head. When I transcribed it to paper (okay to my laptop), the grandfather’s wife, even more eccentric, demanded to be let in. And what are grandparents without a grandson, right?

The grandparents also have an eccentric, correspondence-course taking friend. But all is not wacky in their world; the granddaughter is having problems with her in-laws.

3. What genre does your book fall under?

Despite how it sounds, this is not YA. It is the same genre (sort of) as my other book, Tell A Thousand Lies. Mainly women’s fiction, with some humor thrown in.

4. Which actors would you choose to play your characters in a movie rendition?

The movie is already playing in my head. I can see their faces, but can’t think of actors to play them. Not yet. Besides it is difficult to visualize a globally known character playing a sari-clad grandmother, don’t you think?

Having said that, I’m kind of partial to Dame Judy Dench. 🙂

5. What is the one-sentence synopsis of your book?

Gosh, I’m going to have to work on this.

6. Will your book be self-published or represented by an agency?

Self-published. I chose the same path for my first book despite having a publishing contract.

7. How long did it take you to write the first draft of your manuscript?

I wrote snippets involving the grandparents over four years ago. When my other novel demanded to be told, I set this aside.

8. What other books would you compare this story to within your genre?

It is in the same genre as Khaled Hosseini’s or Vikram Seth’s books except their books are classier and, well, less wacky.

9. Who or What inspired you to write this book?

I Had A Dream.

10. What else about your book might pique the reader’s interest?

That I don’t shy away from nutty characters? 🙂


Tag you’re it!

Sept 5 —Holly Michael
Sept 12–Garnette Arledge
Sept 19 — David Cleinman
Sept 26 — Allison Bruning
Oct 3 — KS Brooks

Answer the ten questions about your current WIP (Work In Progress)
Tag five other writers/bloggers and add their links so we can hop over and meet them.
It’s that simple.