When I published my debut book via Amazon, something incredible happened. Within a week of its release, it shot to the #1 slot of Amazon India’s New Horror Releases. When Rasana Atreya ma’am approached me to write about what I did to achieve such a stupendous feat, my first reaction was to say that I did nothing. But then I paused and thought about it. I figured I must have done something right because even today, it continues to show up within the top ten new releases of the list. And so I agreed.
And then I sat back and thought about it. What did I do? The simple one-word answer would be ‘marketing’. But that does not even begin to cover everything I did. It required hours upon hours of working on a plan and approaching people and shouting about my book from the rooftops- figuratively. The thing is, I am a very shy person, almost reclusive, so for me to step out of my comfort zone and sell my product was not easy. But I had to grit my teeth and do it.
One marketing gimmick that worked favorably for me was a series of posters that I designed for my important characters. While the book has an ensemble cast, I chose six of the most important characters and made individual posters, and gave a brief four-line blurb to each of them. These posters managed to garner quite a bit of curiosity.
Another important aspect that I worked hard on was the blurb of the book. I read somewhere that writing the blurb is tougher than writing the story itself and I could not agree more. A blurb is essentially a 100-150 word summary of your book that is not only interesting, but is also crisp and has to hook the audience. Simple enough right? I was about ready to tear my hair trying to get the perfect one, but trust me when I say this, it is worth all the effort and more.
The other thing that worked to my benefit was the cover. Although I provided the basic idea, I had the cover professionally designed. It did cost me quite a bit but it definitely managed to build the intrigue. But the most important thing to remember, is that the content is king. Marketing, blurb and cover may make the audience pick up the book but it is the content that will move them to write the review.
Finally, before closing, I’ll share one little secret, if you can guarantee the sale of a minimum of five books on the day of the release, it will give you a boost that you can then bank on to carry it forward. From there on, it requires steady and continuous effort to maintain our sales. As of now, I am approaching bloggers and trying to reach to a wider reader base through them.
So go on, choose your audience and pitch your book to the best of your ability and then, let the chips fall where they may.
Liam’s life has become a waking nightmare. He’s plagued by constant headaches and is hounded by inexplicable events bordering on the insane. He is convinced that his vindictive ex, Lily, despite her vehement denials, is the one sending him disturbing packages. The only bright spot in a life gone berserk is Aliana, the woman Liam has loved ever since he saw her in a parking lot. But a shocking revelation about her leaves him questioning everything he knows. As Liam plunges deeper into the twin abysses of unbridled love and unexplained insanity, he has to do all it takes to stop his life from spiraling out of control.
About The Author
Aindrila first penned a short story, of a princess defending a fortress, as an 11 year old. Glad that it was out of her system, she threw that piece of paper away.
But over the years, her imagination kept tormenting her with story ideas, until she decided that it was time to finally let them out.
She now writes full time, mostly horror-fantasies, filled with complex and anguished souls, fighting monsters within and without.
She is fascinated by Indian and Greek mythology, animes, high fantasy novels, and paleontology, all of which have found their way into her stories as subtle tweaks to the backdrop.
‘I See You’ is her first published story.
Successful Ways to Utilize Mobile Marketing for eBook Promotion
One of the greatest aspects of eBooks in the digital age is that anyone can get published. Without the barrier to entry, anything seems possible, but the fact remains that competition is stronger than ever since anyone is free to publish their work.
As such, standing out from the crowded eBook marketplace is critical, and mobile marketing provides an ideal path for doing just that. Ensure your eBook stands out with these mobile marketing tips.
Post about Your eBook on Social Media
Mobile users continue to use popular social media websites like Facebook and Twitter on a daily basis, which is why promoting your eBook through these platforms is crucial for mobile marketing success.
Create a Mobile-Friendly Website
There will soon be more than two billion smartphones in use worldwide, which is why you need to build a website that is responsive and easy to navigate for mobile users. If you lack the technical expertise to build it yourself, find an experienced professional that is capable of building an excellent mobile website. After the website is built, implement a mobile marketing solution that will drive traffic to your mobile-friendly website and boost eBook sales.
Make a Video and Share It
Popular video websites such as YouTube play a major role in the way potential customers watch videos online. Create a YouTube video talking about your eBook, and link the video to social media to raise more awareness for the eBook.
Don’t Forget to Embrace the Forgotten Social Media Networks
It can be tempting to spend all of your time promoting your eBook on Facebook and Twitter since they are the most popular social media networks, but don’t forget about great resources like LinkedIn. This is especially true if your eBook is about a certain profession or is a non-fiction book about a given industry.
Promoting the eBook directly to professionals in an industry your eBook discusses can lead to great results since professionals will likely spread the word about your eBook to their colleagues if the eBook is well-written and informative.
Use SMS to Mass Market a Free eBook That Will Grow Your Business
If you run a business and you have written an eBook, consider selling it for free and using SMS bulk marketing to provide a free link to download the eBook. Not only will this raise awareness about your business, but you will also provide potential customers something of value, which can ultimately turn them into loyal customers over the long haul.
Give a Chapter Away Via Email
Alternatively, if you maintain a blog and have readers that subscribe to a newsletter, send a bulk email to newsletter subscribers offering them a free chapter of your latest eBook. This will drive interest in the eBook since it is completely free, with the hope being that the eBook is interesting enough to compel a purchase.
These are just a few of the many ways you can successfully utilize mobile marketing to grow eBook sales, and following these tips will surely help you stand out in the crowded eBook industry.
About The Author
Sophorn is an Inbound Marketer specializing in attracting targeted visitors and generated sales qualified leads. Captivate your subscribers wherever they may go with SMS†marketing and MMS (picture messaging). Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.
On Saturday, November 15th join ALLi award-winning authors and powerhouses of Indie publishing – J.F. (Joanna) Penn, Bette Lee Crosby, Orna Ross, Patricia Sands, Christine Nolfi, Jessica Bell, Linda Gillard, Rasana Atreya and Joni Rodgers for a discussion of the heroines we love, unlikely heroines, and stereotypes of women in fiction. We’re giving away paperbacks in a variety of genres: suspense novels sure to keep you on the edge of your seat, contemporary literature to warm your heart and literary gems from authors across the globe.
Don’t forget to join the party and feel free to invite your book loving friends!
Theme of Chat: Strong Heroines, Unlikely Heroines, and Stereotypes of Women in Fiction
Trivia relating to one of my novels: I was going to call my novel Half A Girlfriend. Then Chetan Bhagat (India’s biggest selling author) announced he was going to call his novel Half Girlfriend (without the A). It didn’t help at all that both our protagonists were called Madhav. I wanted to go ahead with my original name anyway till wiser counsel prevailed, and my novel ended up as 28 Years A Bachelor. My other works are Tell A Thousand Lies (novel) and The Temple Is Not My Father (novella). These books are currently available on Amazon, Smashwords and Kobo.
Dan Poynter has compiled an amazing list of resources. Worth a look. I have my own list in the self-publishing basics section.
I often get asked how I managed to get (and stay) in the #1 position in Eastern Drama on Amazon. I owe the success of Tell A Thousand Lies to reviews by tireless (and under-appreciated!) book bloggers and reviewers. In this context I thought I should mention that Anuradha Goyal is probably India’s most prolific book blogger (and no, she hasn’t reviewed my book).