Archive for the ‘Book Promotion’ Category

Self-Publish or Go the Traditional Way? The Debate

August 16, 2012 10 comments

David Vinjamuri has a terrific article in The Forbes on this. Worth a read whether you’re traditionally published or chose to go the self-publishing route.

A direct quote from the article. (I picked this because a lot of writers seem to think being published traditionally will free them from promoting their work):

“An entire generation of traditionally published authors has come of age learning to self-promote.  Particularly for mid-list authors the burden of writing and marketing a book a year without much assistance can be crushing.  Some publishing houses have trimmed back even further, limiting editorial assistance to new writers to proofreading and line editing rather than structural editing.

These authors feel less beholden to publishers and more independent.  They have been forced to become entrepreneurs, but are not rewarded commensurate with their contributions.”

Here’s another quote:

“One thing that mainstream and Indie authors seem united on is contempt for is the royalty structure that mainstream publishing houses apply to eBooks which is much less favorable than for printed books.  This is foolish and counterproductive for publishing houses.  Indeed, authors like Edgar-winning mystery author Lawrence Block and Margaret Muir have already embraced indie publishing for the obvious economic benefits.  There are also many authors who started as self-publishers and are making a solid living in Indie-land.  Many of them would be considered midlist or even minor celebrities if they had more visibility to the existing publishing world – I’m thinking of people like Robert Kroese and Rachel Thompson here.”

Click here for the entire article.

How’s This for Promotion?

August 1, 2012 1 comment

According to an article on

To help promote the new film The Intouchables, The Weinstein Company and Weinstein Books are giving away a free eBook with movie ticket sales.

In exchange for buying a ticket to the film, theater goers who buy a ticket to see the film between July 27 and August 3 will get a code to redeem a free copy of the eBook You Changed My Life: A Memoir, a memoir by Abdel Sellou, the man whose life the film is based on.


Now all I need is someone to film my book. I’m set because I have ebooks to give away.

Are Publishers Faking It?

According to a rather interesting article Matt Shoard on the blog meandmybigmouth, even big publishers are trolling Amazon and Goodreads to post natural sounding reviews in an effort to jack up sales of books. According to a former industry inside (who was named in that post), it isn’t uncommon for marketing people to have anonymous logins on Amazon which they use to post glowing reviews of the book they’re promoting.

Book Promotion For Introverts

June 19, 2012 2 comments

If you’re like me, you’d rather write than promote. Okay, you could be an extrovert and still feel that way. But the fact of the matter is that it is harder for us introverts to promote our books. I know I’d be overwhelmed without the protective barrier of the internet. Writer’s Fun Zone has a nice article on this. Click here for it.

Edible Cookbook: How’s This For Book Promotion?

April 8, 2012 2 comments

Directly from the Shelf Awareness Newsletter:

Inhabitat showcased “The Real Cookbook” from German design agency Korefe, “a delicious creation made of 100% fresh pasta. Flip it open for some toothsome inspiration, and tear out the pages to use as sheets of lasagna. For both the seasoned chef and the novice cook, just bake the book and eat!”

Autographing ebooks

March 29, 2012 Leave a comment

With the rise in popularity of ebooks comes the need for electronic autographs. Kindlegraph’s been around for a bit, but only now do I see enough people using it. For a primer on Kindlegraph, click here.

Do You Promospam?

March 23, 2012 Leave a comment

If you are a writer, and spend lots of time online, no points for guessing what promospam is. So do you? Check out an interesting post by blogger India Drummond. Click here for the post.

Call for Entries – 2012 Independent Publishers

March 12, 2012 Leave a comment

This from the website: The Independent Publisher Book Awards (the “IPPYs”) are intended to bring increased recognition to the thousands of exemplary independent, university, and self-published titles published each year.

Deadline:arch 15, 2012

Click here for details.

My New Book Trailer

March 8, 2012 4 comments

I believe book trailers have to be short in order to be effective. Mine clocks in at 1:08 minutes.

Pinterest: the next Facbook or Twitter?

February 28, 2012 Leave a comment

The photo sharing website has garnered 12 million followers in under a year. How this works – you ‘pin’ a picture of something you like you to your page. You can repin or like, share via Facebook, twitter, and so on.

Potential uses for Pinterest: if you have a great recipe you want shared, take a great picture of it. Works for travel agents as well.

How it might help writers: the cover of your book gets shared, building a buzz around your book. Worth a try, imo.