Archive

Posts Tagged ‘blogging’

Importance of Marketing Your Books

November 8, 2011 2 comments

In the good old days (does anyone even remember them?) it was enough to let your words speak for you. Not anymore, unfortunately. Because a gazillion books get published annually (esp. with the advent of ebooks and self-publishing) it is vital that one peddle one’s self, distasteful as it sounds. As an author (esp. if you write fiction), your brand is your name. If you write non-fiction, it is a tad bit easier because you can create a platform. With fiction how do you even do it?

The trigger for my completed novel Tell A Thousand Lies [coming soon]  was India’s obsession with fairness and fairness creams (hence my twitter tagline:    My novel in brief – Fairness Creams: Finding Solutions to Life’s Vexing Problems, One Application at a time.)

Having cute taglines doesn’t suffice however. You still have to be all over the internet, though I find that it’s emptying my brain of its creativity.

Check out Kelly Kathleen Ferguson’s blog post on internet promotion and what she’s been up to.