Posts Tagged ‘book promotion’

#Book #Marketing: Guest Post by Holly Michael

September 29, 2014 4 comments

For me, marketing began before I finished my first book. Confident, I’d finish my book, I declared myself an author and started my blog, to connect with other bloggers and hopefully potential readers. I also wanted to connect writers to readers as well as share about my life, my family, and my faith. Blogging about my visits to India also drew in readers who cared about India, which was good because half of my novel, Crooked Lines, takes place in India.

I also made it a point to visit other blogs and make friends. You can’t be like a person shouting through a megaphone from your doorstep. You have to get out and engage with others, visit other sites, and leave comments. Make real friends who care about you and your writing. You do that by caring about them. Same concept goes for Facebook and other social media. You have to kiss a few babies, or at least comment on that cute grandchild or precious newborn. Who can resist a cute baby, anyway? If someone shares troubles, I empathize with them and offer my prayers. Five hundred friends on Facebook that you don’t know aren’t as important as 50 friends you really know.

But, you can’t let social media suck up all of your time or you’ll never have time to write. I use my iPhone quite a bit when I’m stuck in the car (riding, not driving) or waiting at appointments. I scan blogs I follow, run through Facebook and twitter posts or check out who’s posting what on Pinterest. I connect when I can, but don’t usually spend time viewing every video about amazing dogs and cats.

Once my book was published—just this past July—I entered into an entirely new realm. How do you sell books without being like the annoying uncle selling AMWAY products? It’s a tough line to draw. Do you shout out about your book all day long on social media? I don’t think that’s effective. I personally asked friends to read and review my book and share their review on social media. I also offer to do blog interviews. (But this is give and take. You should also feature others on your blog and review their books, too.) Those who love you, especially if you’ve helped them out in the past, are usually happy to return the favor.

Marketing is tough, no doubt. I read a lot of articles and books seeking new marketing ideas, but the suggestions that make the most sense are: 1. Write a good book. 2. Write a second good book.

Other ideas: Offer books free for a review; besides friends, Goodreads is a great starting place to find reviewers. Do a Goodreads giveaway. Search out Facebook groups where you can promote your book, go to book festivals, check with your local library and local book clubs. Tweet a bit, post a great review on Facebook, but ultimately keep in mind your job is to identify your readers and figure out how you can reach them.

Bio: Holly Michael, published in various magazines, newspapers, and in Guideposts books has released her debut novel, Crooked Lines. She and her husband, Anglican Bishop Leo Michael, regularly travel from their home in Kansas City to India. She has a grown daughter, Betsy and two sons who play football. One in the NFL and one in college football.  Visit Holly at and check out her blog at

Book: Crooked Lines

Ebook HowTo & Author Spotlight

October 11, 2012 2 comments

Ohio State University has a good tutorial online on how to do a basic ebook. Click here for the link.

Also, Author Spotlight was kind enough to shine the spotlight on me yesterday. They are open to sign-ups from other other authors. Here’s the link to mine: Author Spotlight

Book Promotion For Introverts

June 19, 2012 2 comments

If you’re like me, you’d rather write than promote. Okay, you could be an extrovert and still feel that way. But the fact of the matter is that it is harder for us introverts to promote our books. I know I’d be overwhelmed without the protective barrier of the internet. Writer’s Fun Zone has a nice article on this. Click here for it.

Edible Cookbook: How’s This For Book Promotion?

April 8, 2012 2 comments

Directly from the Shelf Awareness Newsletter:

Inhabitat showcased “The Real Cookbook” from German design agency Korefe, “a delicious creation made of 100% fresh pasta. Flip it open for some toothsome inspiration, and tear out the pages to use as sheets of lasagna. For both the seasoned chef and the novice cook, just bake the book and eat!”

Do You Promospam?

March 23, 2012 Leave a comment

If you are a writer, and spend lots of time online, no points for guessing what promospam is. So do you? Check out an interesting post by blogger India Drummond. Click here for the post.

Pinterest: the next Facbook or Twitter?

February 28, 2012 Leave a comment

The photo sharing website has garnered 12 million followers in under a year. How this works – you ‘pin’ a picture of something you like you to your page. You can repin or like, share via Facebook, twitter, and so on.

Potential uses for Pinterest: if you have a great recipe you want shared, take a great picture of it. Works for travel agents as well.

How it might help writers: the cover of your book gets shared, building a buzz around your book. Worth a try, imo.

For Readers And Writers

October 22, 2011 1 comment

I’ve created two groups on Facebook:
Recommendation for Readers
Feel free to post information about your own book, but only once please.
If you’ve read a book you feel deserves wider audience, please post.

I’ve started off with Bob Sanchez’s When Pigs Fly.

Resource For Writers
where you may post:
a. Tips for writers
b. Resource of use to writers  – editors, kindle formatters, writing opportunities etc

I’ve started off with information about a book cover designer.

Prize Awarded to Wrong Title, Oops!

October 20, 2011 Leave a comment

The (US-based) National Book Foundation goofed up big time. After announcing Lauren Myracle‘s Shine as a finalist for the NBF, the organization asked Myracle to withdraw from the nomination.They apparently meant to shortlist Franny Billingsley‘s Chime, but got it confused with Shine. Since Myracle’s book is about a teenage victim of hate crime, at least the Mathew Shepard Foundation got $5000 out of it (in apology from the NBF).

Book Trailer How-To

September 7, 2011 Leave a comment



Great article from Nancy J. Cohen on how to make a book trailer.

Book Trailer How-To.

Book Promotion

August 25, 2011 Leave a comment

Whether you are a traditionally published author or self-published, you have to promote your books. That’s the new reality, and there’s no way around it (unless you are Stephen King or Nora Roberts).

Publicist Maryglenn McCombs has some tips. Click here for details.