#Book #Marketing: Guest Post by Holly Michael

September 29, 2014 3 comments

For me, marketing began before I finished my first book. Confident, I’d finish my book, I declared myself an author and started my blog, http://www.writingstraight.com/ to connect with other bloggers and hopefully potential readers. I also wanted to connect writers to readers as well as share about my life, my family, and my faith. Blogging about my visits to India also drew in readers who cared about India, which was good because half of my novel, Crooked Lines, takes place in India.

I also made it a point to visit other blogs and make friends. You can’t be like a person shouting through a megaphone from your doorstep. You have to get out and engage with others, visit other sites, and leave comments. Make real friends who care about you and your writing. You do that by caring about them. Same concept goes for Facebook and other social media. You have to kiss a few babies, or at least comment on that cute grandchild or precious newborn. Who can resist a cute baby, anyway? If someone shares troubles, I empathize with them and offer my prayers. Five hundred friends on Facebook that you don’t know aren’t as important as 50 friends you really know.

But, you can’t let social media suck up all of your time or you’ll never have time to write. I use my iPhone quite a bit when I’m stuck in the car (riding, not driving) or waiting at appointments. I scan blogs I follow, run through Facebook and twitter posts or check out who’s posting what on Pinterest. I connect when I can, but don’t usually spend time viewing every video about amazing dogs and cats.

Once my book was published—just this past July—I entered into an entirely new realm. How do you sell books without being like the annoying uncle selling AMWAY products? It’s a tough line to draw. Do you shout out about your book all day long on social media? I don’t think that’s effective. I personally asked friends to read and review my book and share their review on social media. I also offer to do blog interviews. (But this is give and take. You should also feature others on your blog and review their books, too.) Those who love you, especially if you’ve helped them out in the past, are usually happy to return the favor.

Marketing is tough, no doubt. I read a lot of articles and books seeking new marketing ideas, but the suggestions that make the most sense are: 1. Write a good book. 2. Write a second good book.

Other ideas: Offer books free for a review; besides friends, Goodreads is a great starting place to find reviewers. Do a Goodreads giveaway. Search out Facebook groups where you can promote your book, go to book festivals, check with your local library and local book clubs. Tweet a bit, post a great review on Facebook, but ultimately keep in mind your job is to identify your readers and figure out how you can reach them.

Bio: Holly Michael, published in various magazines, newspapers, and in Guideposts books has released her debut novel, Crooked Lines. She and her husband, Anglican Bishop Leo Michael, regularly travel from their home in Kansas City to India. She has a grown daughter, Betsy and two sons who play football. One in the NFL and one in college football.  Visit Holly at http://www.hollymichael.com/ and check out her blog at http://www.writingstraight.com/

Book: Crooked Lines

#Publishing #Contract: what should it say?

August 1, 2014 Leave a comment

An important article by Suneetha Balakrishnan via booksy.in (The Book Industry In India). Click here for the link.

#Ebook #Formatting for £10 GBP

Ebook bargains UK is offering ebook formatting & conversion from MS Word doc – Mobi, Epub and Smashwords-Friendly Epub – for £10 GBP.

info.ebookbargainsuk@gmail.com.

They say — We just need the MS Word file and the largest cover image the author has available. We can email right back with a Paypal invoice and start work immediately

 

Amazon and Tax Withholding For India

July 23, 2014 3 comments

Since so many people ask me about this, I emailed an Amazon (India) official about it. Her response:

The U.S. Internal Revenue Service (IRS) requires Amazon to collect 30% from royalty payments issued to non-U.S. entities. We automatically deduct the tax withholding from your royalty payments.

https://kdp.amazon.com/help?topicId=201274690

Essentially,  IN residents can claim a reduced withholding rate (15%) through India’s tax treaty with the US for sales on the marketplaces listed on that page (US, JP, CA, IN, MX, AU) if they file the W8-BEN with a US TIN on it. That is stated in the first section on that page.

Free Downloads #theTempleIsNotMyFather #theMosquitoAndTheTeapot

July 14, 2014 2 comments

I have two books that I’d love reviews for. I’ve written the first one. My kids have written and illustrated the second. They are FREE on Amazon (US/UK/India etc) on July 14/15. The books have been beta-read, proofread, and edited,but errors do creep in. If you find any, please email at rasana@RasanaAtreya.com. Thank you.

Note:You do not need an ereader to read these books. You can download a kindle app for your PC, smartphone, iPad etc.

 

These will be available on Apple, B&N, Kobo etc mid-October.

The Mosquito and the Teapot

The Temple Is Not My Father

 

Can Indie Authors Afford to Quit Their Day Jobs?

July 2, 2014 8 comments

One of the questions I was asked in a recent interview –  Can a newbie writer hope to make decent money out of self-publishing?

I was startled to see this question because it seems very obvious to me (and to a lot of other Indies, I’m sure) that self-publishing is where the money is. Where else can you expect to get royalties of 65-70%?

In traditional publishing the superstars – the Stephen Kings and the Nora Roberts –  are the ones making serious money. Everyone else is obliged to hang on to their day jobs.

This is quite different from self-publishing where even mid-list authors – people you might never hear about – are quitting their day jobs because they are able to pay the bills. The reason you might never hear of them is that  they need to sell a mere 75 ebooks each day at $2.99 in order to make a living.  The amount people seem to agree is a  living wage? $50,000.

But I guess all of this may not be very obvious to a lot of people, so I thought I’d point you to a couple excellent blog posts. You can decide for yourself.

The Passive Guy: Indie Authors Are Quitting Their Day Jobs.

The second post is by the amazing Hugh Howey: Newbie Author Declines $120,000 3-book Deal

#self-publishing Advice on #ALLi #blog

February 28, 2014 1 comment

I wrote a blog post on ‘Self-publishing In India’ for selfpublishingadvice.com (an ‘Alliance of Independent Authors’ blog). Click here for the link.

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